Yahoo Expands Daily Fantasy Sports Reach With Mondogoal Partnership
The focus of daily fantasy sports operators like DraftKings and the newly launched Yahoo DFS have started already to shift their focus to other markets besides the US. The unprecedented growth of daily fantasy sports competitions have shown in the US are set to become a reality in Europe and in particularly in the UK. The latest to follow DraftKings expansion plans in Europe is Yahoo who have entered into a revenue sharing deal with the Isle of Man based Mondogoal which focus on the ever popular football. Mondogoal already has existing partnerships with prominent football clubs including Chelsea FC, West Ham Unite FC, AS ROMA, FS Barcelona and Tottenham Hotspur.
As it stands Yahoo’s DFS site is only offering Major League Baseball contestants but is set to offer NHL, NBA and NFL contests when the season starts. Yahoo and Mondogoal’s revenue share agreement is a win for Mondogoal as they do not have to front any money. Any player who signs up for the service via Yahoo will be counted in the revenue share formula while random players who find the competition without Yahoo’s assistance will be excluded.
With this deal Yahoo indirectly gains access the Mondogoal’s real money gambling license which their rivals DraftKings have applied for in the UK. Yahoo’s shift from season long football games to daily games will also be a major benefit or them thanks to their Mondogoal partnership.
Despite the reach and resources Yahoo have, they have made the strategic decision to expand into Europe via an existing and established partner who already have the branding and real money licensing requirements in place. Unlike DraftKings who are still applying for a UK gaming license. Yahoo has seemingly got a head start on them and could gain a much needed advantage over the DFS veteran.