William Hill’s Sportsbook App Passes 2m Downloads Landmark
There is a reason why William Hill is the UK’s largest bookmaker and a global gaming powerhouse. The secret to any gaming company’s success is the ability to spot future trends in advance. It is here that unlike other UK bookies William Hill realized the importance of focusing on their mobile platform which without a doubt is going to become their main source of revenue in the coming years.
One of their main strategic moves was to launch their iOS Sportsbook App win 2012. This has paid off big for William Hill as they have just celebrated their two million download milestone. The timing of was perfect as this landmark was reached on the weekend where England opened their World Cup campaign.
Since the World Cup started over 80,000 people have downloaded the app. The iOS Sportsbook app has now been followed by an Android app which was launched in March. The app offers mobile customers the ability to bet online, get all the latest prices and offers as well as access to horseracing streaming and in-play radio.
Operations Director of William Hill Online, Juergen Reutter commented on the 2m downloads, ”This is a fantastic achievement and one of which we are extremely proud. Since we launched in 2012 we have aimed to offer the best, most seamless, customer experience regardless of screen size, device or operating system. Mobile is a fantastic way to engage with our customers anytime, anywhere and our iOS App has been fundamental in building that relationship. We don’t stand still and we constantly aim to improve our products. To pass two million downloads shows we are listening to our customers and giving them the products and services they demand and expect from Britain’s No1 bookmaker.”
UK bookies like William Hill and Ladbrokes have had a lot to complain about in the last year with tax hikes on offshore betting and increases tax rates on fixed odds betting terminals. As we have reports in the past William Hill’s team seem to be able to adapt their business model and soften the impact of the dreaded sanctions.