William Hill’s Controversial Click To Call App Down Under Given Reprieve
UK bookmaker William Hill has reportedly been cleared to continue with their controversial Click to Call Smartphone app in Australia. William Hill created a voice recognition technology app that was aimed at circumventing the prohibition of online –in-play sports betting down under.
William Hill Australia has reportedly received formal confirmation that the Australian Federal Police (AFP) were not going to pursue the investigation as to the legality of their app. The Click to Call App that was launched in Spring enables players to confirm an in-play wager with a voice command. William Hill Australia were relying on this “workaround” in ensure they were not in violation of the Interactive Gambling Act of 2001’s restriction of in-play betting. The app proved to be a major success with turnovers of in-play betting tripling.
Of course William Hill Rivals Ladbrokes and Bet365 came up with similar apps. The controversy over the app resulted in Ladbrokes suspending the app. William Hill Australia CEO, Tom Waterhouse was delighted with the news that the AFP were not pursuing the matter and called the news “a great outcome for Australian punters who will no longer be forced to bet in-play via illegal offshore bookmakers.”