William Hill Looking To Mobile To Drive £200m World Cup Score
UK bookmakers are facing difficult times with the much talked about tax hike from FOBT as well as the POC tax planned. For the next six month or so however they are set to cash in on the largest sporting event on the planet when the Soccer World Cup begins in Brazil.
Britain’s largest bookmaker William Hill are shooting for the stars in terms of revenue forecasts. They are planning on doubling the £100m generated from the 2010 World Cup and expect to score over £200m combined from their online, mobile and retails divisions.
One of the main sources of betting activity is expected to come from their mobile division. It is here where William Hill have shown the most growth with over 426 percent increase in revenue from mobile products since the 2011 football season start. Director of Marketing for William Hill Alex O’Shaughnessy is adamant that mobile will make up part of their core strategy as this is where the future of gambling is going.
Besides traditional mobile devices, William Hill are also looking at the potential in the growing market of wearable technology like that of Apple’s iWatch which has received a lot of publicity. O’Shaughnessy was quick to point out that anything that can add to their punters gaming experience would be something William Hill would be interested in and providing the platform to deliver that technology would be part of their road map moving forward.
He went on to say,” We operate in a very competitive market, particularly online with the emergence of mobile, and must work harder to ensure we are creating an experience that our customers enjoy and through that enjoyment we can retain as many of them as possible.”