William Hill Gets Licence To Accept Bets on eSports in Vegas
We recently reported on the study showing the rise in popularity of eSports in the US. The potential for attracting, millennial audiences to casinos has been well covered by our team and many believe this could become the next gold rush in the gambling industry.
Las Vegas has long established itself as the entertainment capital of the world. While twenty years ago Sin City was mostly known solely for its casinos the last few decades has seen a transformation that has made it one of the global hotspots for entertainment.
It comes as no surprise that Las Vegas is leading the way in auxiliary real money gaming in the last few years. Whether it be skill based gaming for real money like Gamblit Gaming or eSports, the objective is very clear. The casino industry as a whole is waking up to the fact that if they do not attract the millennial audiences in the age of mobile and digital gaming, they are going to be left with an ageing player base in an industry that does not forgive complacency.
William Hill have just announced they are the first gaming operator in Nevada to receive an eSports license to offer betting lines on video gaming competitions. The Nevada Control Board gave the green light to William Hill and the Downtown Grand Hotel & Casino that will allow them to accept wagers on eSports tournaments.
Nevada Governor Brian Sandoval commented on the news,” This announcement is a major step toward ensuring Nevada becomes the e-sports capital of the world. By embracing this unique opportunity and incorporating innovation and technology into our gaming industry, we’re expanding the potential of one of our oldest industries.”
The potential of eSports is growing and estimates are that revenues for 2016 from eSports will be $463 million which is an increase of 43 percent from 2015. According to intelligence firm Newzoo, revenues could reach $1 billion by 2019. For players the purses are very appealing and until now there have been 28 eSports tournaments with prizes purses of at least $1 million.