U.S. Online Gambling Dollars Sees Rival Competitors Wynn And Caesars Teaming Up
The process of the legalization of online gambling in the U.S. is making for some interesting “joint ventures” even between fierce rivals. The old saying that money talks is exactly what is happening in the U.S. While online gambling seems to be rolling out on a state-by-state basis , this means that regulatory requirements are forcing rivals to work together with each providing their unique resources.A prime example of this is the reported partnership between rivals Wynn Resorts and Caesars Entertainment Corp. in New Jersey.
According to the yet unconfirmed report, Wynn will have to use the computers that are physically located at the Caesars Hotel in Atlantic City. They are doing this as there is a requirement in New Jersey which states that an online operator’s servers have to be physically located within the state of New Jersey. To add to the interesting “bedfellows” both Caesars and Wynn are working with 888 Holdings PLC which are one of the top global online operators.
888 Holdings are also in a unique position in that they get to work with multiple partners as they provide the platform, games and customer billing to casinos like Wynn and Caesars who are looking to operate online. Needless to say 888 Holdings COO of 888 Holdings Itai Frieberger is only too happy to provide their services to as many casino operators as possible, “We could have 10 different brands operating in the U.S. by the end of the year. As the online business rolls out on a state-by-state basis, everyone will need to partner with someone. You’ll find very strong partnerships in some cases with competitors in order to get a license.”
With billions at stake we are bound to see additional strategic partnerships that will make for some fascinating maneuvers with all players looking to capture the lion’s share of the U.S. online gambling market.