UltraPlay To Offer Live Betting Markets On FIFA Interactive World Cup 2017
Legal alternatives to real money gambling in the US are presently coming from the DFS sector and increasingly from esports which some see as the next real money growth market. The slow pace at which real money gambling is advancing in the US has led to new options like eports becoming a focus of traditional gambling companies who are looking to attract younger audiences to the casino floors and are happy to offer these playing options alongside traditional slots and casino table game that do not necessarily appeal to the mass market of the younger generation.
Esports betting platform provider UltraPlay has announced that they will be the first company to offer live betting markets on the Grand Final of FIFA’s Interactive World Cup of 2017 which is hosted in partnership with FIFA and EA sports and will be taking place at London’s Central Hall Westminster this week from the 16-18th of August. This means that operators that use UltraPlay’s live odds such as Loot.bet, EBEttle and Vitalbet will have in-play markets for the Grand Finals over the 16th to 18th.
Head of esports trading at UltraPlay, peter Ivanov was delighted at the opportunity to offer live betting mon the tournament and said,” Led by the mission and experience of building a betting brand that appeals to eSports fans, UltraPlay is constantly improving its eSports odds provision and betting options to offer the next level of gaming experience.
“That was the core idea behind the company’s decision to become the first igaming provider offering live betting on the Fifa Interactive World Cup Grand Final – the highly ranked and prestigious international tournament followed by millions of fans worldwide.”