UKGC Slaps £150,000 Fine on Lottoland For Misleading Advertising
Only yesterday we reported on the new partnership between lottoland and William Hill Australia. We mentioned the ongoing media wars between lottoland and the larger lottery companies like Camelot who are launching media campaigns that are pointing out the moral issue of lottoland being allowed to sell lottery tickets without being compelled to give a single penny back to the community.
It seems like the UKGC is also starting to feel pressure to enforce the letter of the law with lottoland. They have just announced that they will be fining Gibraltar based lottoland £150,000 for failing to make it clear in their advertisements that players are betting on the outcome of a lottery draw and not actually taking part in a lottery.
According to the UKGC audiences are being misled into thinking they are playing on lotteries where certain proceeds go to good causes, In terms of their latest update the UKGC states that,” lotteries are different to other gambling products as a portion of proceeds must go to good causes’.
This latest fine follows a previous complaint by the UK Advertising Standards Authority ( ASA) on February this year which states that a advisement broadcast on behalf of lottoland also purposely misled the public into believe that they were taking part into a lottery and not betting on the outcome of that lottery.
Gambling Commission program Director for Enforcement and Intelligence, Richard Watson was very clear as to the seriousness of the charges against lottoland. He said,” In this case the operator used ambiguous terminology in their marketing and advertising, which was misleading. That is not acceptable and the £150,000 penalty package reflects the seriousness of Lottoland’s failures. We expect all operators will learn the lessons from this case and take action to ensure that their consumers are clear about what they are being offered.”