UKGC Releases Latest Report
The UK Gambling Commission has just released their report for the 12 months to December 31, 2017. One of the most interesting findings was the increase in players suing mobile devices like tablets and mobile phones which increased by 51% in 2017.
According to the reports 45% of adults aged over 16 had participated in at least one gambling activity in the last four weeks. This represents a 3% decrease from 2016 but is around the same as that of 2015. As per usual more men participated in some form of gambling more than women. The rates were 48% amongst men and 45% amongst women. The age groups most likely to indulge in gambling were those of 25 to 34 and 45 to 64.The age group of 35 to 44 saw a decline in gambling participation from 49% in 2016 to 43% in 2017.
The most popular form of gambling according to the UKGC was the National Lottery with 27% of people participating. Following that were scratch cards and other lotteries with 11%. Sales for National Lottery Draws were down which was mainly attributed to the Lotto ticket price increase to £2. Slot machines and fruit machines were down to 4% and sports betting was slightly down to 6% .The much talked about fixed odds being terminals made up around 1% of player participation.
When it comes to how players gambled the UKGC report found that 80% of the players that had gambled in the last four weeks did so in person. The issue of trust among punters and the public is of key importance to the gambling industry. Here only 33% of people polled believed that gambling is fair and can be trusted which is slightly higher than the 34% in 2016.
The UKGC has not been shy in handing out massive fines to operators like William Hill and 888 in the last year for not addressing serious issues such as money laundering and protecting the public from inaccurate marketing campaigns and practices that contributed to the gambling industry being perceived as unfair and untrustworthy.