UKGC Fines Leovegas £600,000 For Misleading Advertising and Self Exclusion Failures
The UK Gambling Commission has shown in the last few years that they are not scared of enforcing heavy penalties and fines on operators who are in breach of the law. We have reported on the hefty fines given to 888, Lottoland, Ladbrokes and others.
The latest big name operator to feel the wrath of the UKGC is that of online gambling operator LeoVegas who were penalized for failures relating to their handling of customers at the end of their self-exclusion period and misleading advertising.
The fined give to LeoVegas was £600,000. In addition LeoVegas will have to divest themselves from any funds gained as a result of their failings.
The UKGC found that LeoVegas were responsible for no less than 41 misleading adverts. They also failed to return funds to 11,205 players who had chosen to self-exclude themselves and close their accounts. In terms of marketing breaches it was found that 1,894 people who were already self-excluded received marketing materials. Lastly LeoVegas permitted 413 previously self-excluded customers to gamble without speaking to them first or offering them a 24 hour cooling off period.
The CEO of the Gambling Commission Neil McArthur explained the decision and said,” The outcome of this case should leave no one in any doubt that we will be tough with licence holders who mislead consumers or fail to meet the standards we set in our licence conditions and codes of practice. We want operators to learn the lessons from our investigations and use those lessons to raise standards. ”