UK Bookmakers Looking To Cash In On Legal Sports Betting In U.S.
NBA Commissioner Adam Silver’s recent comments on the need to legalize sports betting throughout the U.S. has got many interested parties looking to cash in on what could be the next gambling gold rush. With sports betting in the U.S. estimated to generate up to $400 billion annually the stakes could not be higher for sports betting operators.
Silver’s piece in the New York Times is considered by many as one of the most significant developments in the U.S. gaming market recently. With the legal battle ongoing with the State of New Jersey over legalizing sports betting, the public endorsement from one of the most powerful sporting brands in the world could not come at a more opportune time.
The UK’s biggest bookmaker William Hill are already eyeing out their possible entry into this lucrative market. Chief executive of William Hill Joe Asher commented on Silver’s New York times piece,” We agree with Commissioner Silver that a legal and regulated sports betting industry, like we have in Nevada and elsewhere in the world, is the best way to protect the integrity of sporting events. It is also the right way to protect consumers, who otherwise turn to the massive illegal market that exists in the United States. We share Commissioner Silver’s view that the spread of legal sports betting in the US is inevitable; the sooner that happens, the better.”
The second largest UK bookmaker Ladbrokes also put in their penny’s worth with spokesman Ciaran o Brien saying,” There is a multibillion-dollar sports betting market in the US. A large proportion of that is unlicensed, unregulated and untaxed… we would be keen to work with the sports bodies around delivering a regulated sports betting service that provides integrity to the sports as well as a service to the large base of sports fans in the US.”