Tatts Group Records Increase in Revenues Despite Claims of Cannibalization From Lottoland
The much talked about media smear campaign between Tatts Group and Lottoland in Australia is one of the ugliest and dirtiest in recent years. The open hostility the two online lottery companies have towards each other in the media has got many asking why the competition between the two is so fierce.
Tatts Group object vehemently to Lottoland operating down under as they claim that it will seriously cannibalize their revenues as well as deprive many social causes their designated lottery tax revenues that are used to fund many of their projects.
Lottoland in response also fiercely deny the claims that their operations would seriously undermine existing operators like Tatts Group and believe that their targeted player is completely different to that of Tatts.
Figures just released by Tatts for the three months ending September 30 tell a very interesting story. Their Group revenue for the period shows a 6.8% increase year-on-year with $564.6m.Tatts credits the impressive figures to providing higher than usual jackpots to lottery players and cost controls.
Tatts’ lottery revenues were up 8.8% driven mainly by increased digital lottery sales. Digital sales made up 16.4% of overall lottery sales.
These figures will give a lot of ammunition to lottoland in their ongoing battle as they do seem to refute the claims by Tatts Group of cannibalization.