Tapinator Launches Social Casino App, Video Poker VIP
Founded in 2103 Tapinator has up to now recorded over 65 million downloads from their over 100 mobile games. They focus on publishing and developing their own titles along all the major platforms. Like so my other mobile game developers, the New York based Tapinator have entered the much talked about social casino market with the launch of their Video Poker VIP on the iOS platform.
Tapinator CEO Ilya Nikolayev commented on their launch,” “We have been in development of Video Poker VIP since mid 2014 and are very excited to have just launched the product. We believe that the game is the highest quality video poker title on mobile. We will continue to improve the game, with version 1.1 launching in the next several weeks. In parallel, this week, we will begin a marketing campaign to drive player volume to the product and we look forward to the user response.”
As we have reported extensively, the social casino market is one of the strongest growth markets and reached over $2.8 billion in 2014 which was a 38% increase from 2013.This year revenues are expected to reach $3.5 billion. The major players continue to dominate with Caesars Interactive Entertainment taking first place followed by IGT with their DoubleDown Casino taking second place.