Tabcorp To Enter UK Gambling Market
Another major player is entering the UK gambling market. Australian betting giant Tabcorp have announced they will entering the UK market in Spring in a partnership with News UK, a subsidiary of News Corp.
Tabcorp’s CEO David Attenborough commented on the move,” It is a natural step for us. We have worked with News Ltd. closely in Australia and built up a high degree of trust. They have one of the strongest brands in the UK with half of the UK betting population regularly reading or engaging with The Sun.”
In terms of the partnership Tabcorp will provide the application platform and the promotion of the gambling site will be advocated by News UK who are one of the strongest brands in the UK. News UK has over 10 million weekly readers many of whom are working class who are known to be the ideal wagering sector.
The deal will see Tabcorp expand their global reach into fantasy sports as well while also cementing its position as Australians largest wagering operator. Currently the contract between the companies is for 10 years and may be extended depending on performance.