Study Shows 46 Percent Of U.S. Social Casino Players Spend Money
Social casino games are big revenue generators for real money gaming companies. Anyone following th so called free-to-play casino industry in the last few years knows that there is growing interest in this sector as it is a proven money maker. The fact that IGT acquired Double Down Interactive for $500 million a few years ago no longer seems so unbelievable.
A new report released by market research firm NewZoo confirms his trend. According to the report 46 percent of US and Western European mobile players spent money on social casino game in the last year which is an increase of 10 percent from the previous year. The research looked into players from 17 U.S casino franchises. In terms of demographics, men made up 59 percent of the market with the 21-35 crowd making up for the 55 percent of paying social casino players. Social casino payers tend to play an average of 5.6 title with an average time of 2-5 hours spent a week on their chosen title.
Zynga’s Hit it Rich! had the highest conversion rate. Slot Bonanza scored the highest engagement with 7.5 percent of players spending 15 hours a week on the game. Big Fish Casino was deemed the most likely social casino app to be played along with others while also earning the dubious tile of being the least challenging.