Study Confirms Many Social Casino Gamers Would Try The Real Deal
The amount of cash being invested by gambling company’s sin their social casino divisions is astounding. The most talked about acquisition was that of IGT’s Double Down Interactive on 2012 for $500 million. At the time many thought that the gaming giant had a lapse in judgment. Since then we all know that social casino games are amongst the fastest growing sector in online gaming. Whether it be Caesars or IGT, their respective social gaming divisions are becoming a ray of light in the overall company results and future forecasts.
The argument around social casino games is fierce. Casinos claim that they are just offering their regular gamblers an additional element to their gaming experience. Critics however have warned that social casino games act like a Trojan horse. The thinking here is that casinos deliberately offer identical looking casino games with virtual money which normalizes gambling. Besides that anti-gambling voices claim that casinos are well aware of how easy it is to convert free-to-play casino players to the real money option.
A report by gaming convergence analyst Traffic Generation seems to confirm this theory. They found that a whopping 44% of social slots players would play their familiar free-to-play games at a physical casino or online. With the U.S. online gambling market opening up, the potential to convert millions of Facebook slots players to real gambler sis there. With social casino games always featuring highly on Facebook’s most popular games, the customer base of over 1 billion users is too attractive for gambling companies to ignore.