Social Poker Revenues Declining
New data has been released by SuperData Research which sheds some interesting light on the social poker market. We all remember the days when social gaming giant Zynga ruled this market but the last few years have not been good for Zynga. Despite still making up about 61 percent of this market Zynga’s poker audience has tanked by 44 percent in 2014 to reach about 20 million active users.
The biggest threat to Zynga is that of WSOP Poker App from Caesars/Playtika who according to the report will overtake Zynga Poker on mobile in 2015. In terms of the overall pictures, revenues for social poker have shown a pattern of decline in the last few years both in terms of revenues as well as moving towards mobile platforms. In 2013 revenues were $203 million while in 2015 are estimated to go down to $179 million. In 2017 estimates are in the region of $156 million.
The report found that standalone poker apps were less popular than general casino-style apps that offer poker games as part of an entire suite of games like the DoubleDown Casino from IGT. WSOP players have doubled in the last year to reach about 3.25 million this April.