Social Gaming Associations Merge To Present United Front
Social gaming has for a long time been a multi-billion dollar industry. Where only a short while ago major social gaming companies like Zynga offered fun free-to-play games on platforms like Facebook it is now possible to monetize these games into real money gambling. Until recently social gaming developers would make their money from players purchasing and trading virtual chips and bonus features for the games.
While this is profitable it is nothing in comparison to what real money betting can yield. The facts are that a social gamer will spend a fraction of what a real money gambler would and the potential to earn off a real money player is what it is all about. It is for this reason that gambling companies like Caesars and IGT spent astronomical amounts on acquiring social casino game makers like Playtika and Double Down Interactive respectively. The line between social gaming and real money gambling is almost nonexistent. The free-to-play casino games look and feel lie the real thing and the switchover is underway wherever it is legally possible to do so.
It is for this reason that there needs to be a consolidated body that represents social gaming to the relevant authorities and legislators who have to tackle this growing industry.
To assure everyone is reading from the same hymn sheet the Social Gaming Association (SGA) and the International Social Games Coalition (ISGC) have agreed to merge in order to present a united front for the social gaming industry.
The new organization will be called the International Social Games Association (ISGA) and its role will be to ensure both the public and policy makers are kept up to date in all aspects of the industry. Consumer protection is another priority for the ISGA and it will provide its members a set of socially responsible values that will need to be adhered to.
The idea of strength in numbers is what the ISGA are all about. With leading members that include Zynga, IGT, Playtika ,Gamesys, Bally Technologies and others the ISGA has all the backing it needs to propel the social gaming industry forward.
The current chairman of the ISGS and new the new ISGA, Paul Mathews summed up the idea behind the merge,” I’m pleased to be able to announce that our two groups are joining forces — we’re looking forward to representing the great work done by social games companies around the world together.”