Social Casino Sites Prove Useful For U.S. Tribal Casinos
The potential of social casino games to boost casino brands has never been so apparent. In previous reports we have we have discussed the many benefits free-to-play casino games for a traditional casino. Offering players online versions of the real money casino slots or other table games is not only the ideal way to strengthen the casino brand but also prepares the social casino players for the real money option if and when it becomes available.
In the U.S. this is exactly what the Foxwoods Resort Casino and their rival Mohegan Sun have done. Being the largest tribal-owned casinos in the U.S. both are keen to entice as many potential real money players as possible as well as offering their online clients the chance to win prizes. With online gambling still only legal in three states, casino operators are still playing the waiting game. Most pundits believe that online gambling will eventually expand and ventures like social casino offerings by casinos offer value in terms of marketing tools. It also assist the casinos in building up their customer database.
Foxwoods have been running their virtual online casino since January with about 50,000 users registering accounts. Online users can purchase credits in order to play longer or gain access to bonus games. The credits purchases can also be used as reward points which can be redeemed at restaurants, hotels and stores at Foxwoods. Mohegan Sun have operate their free-to-play online poker site in much the same way. Players don’t compete for money but rather gift vouchers and hotel stays.