Social Casino Player Numbers Down But Loyal Players Spending Up
The social casino market has experienced boom times in the last few years which certainly silences the critics who at the start could of the industry not understand how IGT could pay $500 million to acquire Double Down Interactive.
Since then there is little doubting the cash cow so called free- to-play casino games can actually be. Recently released data by market researchers SuperData shows that while the number of active layers declined by 13% in 2015 the remaining number of players are spending more than ever with user engagement at a record high.
It is all about quality and not quantity of players according the latest data as the top 10 social casino publishers control over 81% of the market. This is up from 69% only two years ago.
Another finding was the link between VIP programs and increased revenues going together. The top five publishers who had VIP reward programs in place earned a staggering 68% more revenue in December that those without. SuperData also addressed the problem with annoying ads which is a major turnoff for players. It was suggested that bonuses like in-game currency could make this problem a lot more bearable for players who opt- in for ads. Another point was the fact that publishers who had a fuller suite of games were much more popular on desktop devices as mobile players tended to engage in much shorter sessions.