SBTech Cements Key partnership With Golden Nugget Casinos
There is no doubt that one of the key players in the emerging US sports betting market is SBTech. As we have reported they have already cemented some key partnerships already including Churchill Downs Incorporated and Resorts Casino Hotel. The landmark Supreme Court decision that saw the repeal of PASPA has resulted in the biggest boom in the US gambling market for decades.
In another significant move SBTech have announced they will be integrating their sportsbook into the Golden Nugget Casinos’ excising igaming platform in New Jersey. This will provide a full sportsbook betting solution for the company’s land based businesses both in Mississippi and New Jersey.
As part of the partnership SBTech have designed a bespoke trading strategy and non-pooled risk management system which will allow the Golden Nugget casino to offer unique pricing for all U.S. sports. In addition the front end has been specifically customized for Golden Nugget Casinos which will ensure maximum differentiation from their competitors. Stringent responsible gaming infrastructure has also been put in place in order to ensure that SBTech meet all regulatory requirements in both states.
SBTech CEO Richard Carter commented on the latest partnership,” I’m very pleased to confirm our latest strategic partnership with a major U.S. operator. Golden Nugget fully shares our vision of leveraging the power of innovation to achieve sports betting success, and as the U.S. market matures, I’m confident of the potential for further collaboration in multiple jurisdictions.
SVP and GM at Golden Nugget Thomas Winter was equally delighted at the new partnership and said,” Since sports betting is a critical component of our successful expansion for online betting and gaming in the U.S., SBTech persisted through our arduous review process. In the end, we knew SBTech was the right partner for us because of its industry-leading retail and online technology, their significant and diverse regulatory experience as well as its innovative product-driven approach.”