Report Shows Digital Wagering Down Under Accounts For Two Thirds of Gaming Turnover
We have reported extensively in the past on how Australians are the most prolific gamblers on the planet in relation to their population.
A report by UBS analyst Matt Ryan confirms that digital wagering down under now accounts for more than two thirds of gaming turnover. Estimates are that digital wagering grew 23 percent on the first half of 2017 with the retail channel falling around 6 percent during the same period.
The most downloaded app is Sportsbet who continue to be the most downloaded app since 2014 with a 31 percent share. Tabcorp was in second place with 20% market share and William Hill had 15%.
Ryan said that tracking iOS app download share across the wagering operators and comparing these downloads to digital market share suggested some correlation.
These figures are particularly impressive as Australian licensed operators were compelled to suspend their online in-play sports betting services last September.