Pragmatic Play Continues Global Expansion Plans With Extreme Live Gaming Acquisition
The Malta-based game development studio Pragmatic Paly has been creating a lot of hype in the competitive games vendor market in the last twelve months. Their strategic partnerships over the last year include Mr Green, GVC Holdings, the Rank Group and Lottoland just to mention a few. It comes as no surprise that their global acquisition strategy has expanded to include live dealer games as they announced the acquisition of Extreme Live Gaming from the Novomatic Group.
According to Pragmatic Play’s Chief Commercial Officer Melissa Summerfield,” This acquisition marks a major step forward for Pragmatic Play. Few providers can match the rate at which we have expanded over the last 12 months, and bringing Extreme Live Gaming into the Pragmatic Play portfolio affirms our position as one of the industry’s foremost multi-product providers to regulated markets. Live casino continues to exhibit real growth potential, and the extra layer of excitement and interactivity that live dealer games bring to the table for players is clear. The range of unique games alongside classics like roulette and blackjack sets our services apart, and we are very pleased to have added this exciting product vertical to our portfolio.”
CEO of Extreme Live Gaming Darwyn Palenzuela was equally delighted with the acquisition and said,” We pride ourselves on providing groundbreaking live solutions both popular with players and profitable for our partners, and this acquisition will empower us to take our business to the next level.”