PokerStars Release Social Casino App Casino Rush
The social casino market is huge and every respectable real money gaming company has to have a presence in this market if they wish to engage younger audiences. While we all know the dominance of the likes of Playtika, Double Down and Zynga, other big gaming companies like PokerStars are joining the party.
The world’s largest poker company PokerStars announced the launch of their fast paced casino poker game called Casino Rush that will be available on android and iOS devices.
The background for the game is interesting as it was created by Zynga’s former social casino director Lloyd Melnick about a year and a half ago. One of the main problems with poker is it is perceived as slightly outdated for mobile devices and need to be revamped. The idea behind Casino Rush according to PokerStars is to remove the intimidation factor of people that have not played poker before and make a version of poker for the Clash of Clans and Candy Crush audience.
For this Casino Rush is designed to provide a fast paced session that evolves with existing and potential players alike. Director of Social Gaming Lloyd Melnick said,” We spent a lot of time assessing the social casino market, what was missing and what players wanted. Our analysis found that our social players want a poker experience that they can enjoy quickly whether or not they are connected to the Internet. That’s why we created Casino Rush. It is the best of poker, casino and slots all fused into one great game, just what gamers in 2016 are looking for.”