PokerStars Plan To Offer Sports Betting And Table Casino Options
Without a doubt one of the biggest stories of this year was the acquisition of PokerStars’ and Full Tilt Poker’s parent company Rational Group by Amaya Gaming. Only a few years ago PokerStars was on the US government’s blacklist and the road to re-entry seemed far off. Not only have they received a new facelift from the Amaya acquisition they are poised to become one of the most powerful casino brands on the planet. PokerStars is the largest online poker brand with over 115 billion hands having been dealt since its 2001 founding.
Today they announced one of their most strategic moves as they plan to launch sports betting as well as casino table games on PokerStars.com. PokerStars announced their ambitious plans to rollout casino classics like roulette and blackjack already this month which they hope will reach half of their player base, Next year will see further casino games rolled out which will include a fully featured mobile casino and web in 2015. If that’s not enough PokerStars also plan on entering the sports betting market in 2015.
This expansion of this poker giant into the general casino and sports betting markets will have their competitors worried as the sheer size of PokerStars makes it the schoolyard bully. Sports betting companies like DraftKings and FanDuel who have been aggressively capturing market share will have their hands full when PokerStars hits their stride with sports betting.
Head of Corporate Communications Eric Hollreiser commented on their ambitious plans,” We are taking the same principles, practices and integrity that make PokerStars such a successful and beloved brand and applying them to new verticals. These new products will also support the development of poker and grow the overall business. We are committed to extending our leadership in poker and will continue to serve the passionate online poker player, while expanding our reach into new audiences and new gaming opportunities.”