PokerStars Officially Launches Sports Betting Offering In UK
The world’s largest online poker site has just made another move indicating their intention to diversify into new markets. Their sports-betting offering is now available in the UK and is accessible from the PokerStars 7 client. Currently bets will be accepted on tennis, football, basketball, ice hockey, football, rugby union, handball, volley ball and others set to follow.
Players will be able to place bets from their mobile devices and will be available both on the iOS and Android app. PokerStar’s parent company Amaya made it clear in April that they plan to enter the much talked about daily fantasy sports arena, In a statement Amaya said,” The Corporation anticipates PokerStars will launch its beta version of its sports-betting product, available both on the web and in the PS7 client, in certain jurisdictions in the near future, with rollout to other markets across the dot-com network through the next two quarters of 2015, The company anticipates launching sports betting on mobile in 2015 as well.”
Amaya are looking to attract new players to their platform which will give them the ability to increase revenues and customer base. Amaya’s CEO David Baazov made their intentions clear as to where they see themselves sin the future,” Amaya intends to acquire new customers and gain online gaming market share through the continued expansion of the B2C business in other verticals, including sports betting, casino, social gaming, and daily fantasy sports, which we expect will supplement our current growth plans for our core poker business.”