PokerStars Limits Affiliate Earnings To Two Years
The largest online poker website on the planet PokerStars is making more changes to their affiliate program. Last year we reported on their controversial changes to their affiliate program which at the time was chalked down to cost saving measures. Since their acquisition last year by Amaya Gaming, PokerStars is aggressively looking to acquire new players.
In an email sent out on Friday PokerStars announced a new policy regarding their affiliate program which would see their previous lifetime deals cut down to a two-year maximum. This will have a significant impact on loyal affiliates who until now have enjoyed benefiting from players they brought to PokerStars over the years.
PokerStars said in the email,” As we look towards the future, PokerStars wants to significantly grow the game of poker by introducing the game to new audiences and continue to acquire recreational players. Consequently, we are announcing plans to rebalance the PokerStars affiliate payment program.”
As of June 1 PokerStars will only pay revenues to affiliates that referred players for the first two years. In terms of the new policy no previous affiliate sign-ups will continue to generate revenue for more than the next two years. The new policy will also affect these signings with affiliates prior to June 1.
The policy according to PokerStars is aimed at ensuring affiliates get rewarded for bringing new players instead of the current system that disproportionately pays affiliates for existing players. Affiliates do not have long to decide if they wish to comply with the new program. In a statement they said,” Our existing agreement with you requires us to give 14 days’ notice of changes; in this instance, we will give 30 days’ notice.” Those opting not to accept the new changes will need to remove affiliate coding from the websites.
In an effort to appease angry affiliates PokerStars acceded that the change would have a significant impact but believe their new program will provide a great opportunity for affiliates who choose to join their growing online poker world.