PokerStars Launch Online Sports Betting Brand BetStars
PokerStars are continuing to expand their global reach by diversifying from their traditional poker offering. Parent company of PokerStars, Amaya have announced the official launch of their new sports betting brand BetStars which will be available on the BetStars.com and BetStars.eu, BetStars.uk domains.
BetStars will offer wagers on 25 sports and will continue to expand their product range in 2016. Some of the sports betting options that will be available include tennis, basketball and football. Besides the domains launched there is also both an Android and iOS app that is available. Players will have the option of one wallet across all of Amaya’s casino and poker offerings. The software provider is Amelco who also operate with other major brands like MyBet, William Hill and Betfair.
CEO of the Rational Group Rafi Ashkenazi commented on the launch of BetStars,” We’re very excited about the launch of the BetStars brand, and expect it to be one of the most talked about sports betting sites in 2016 as it continues to evolve. We’re applying the same dedication and passion we have for poker to sports betting, and intend to create an authentic, world-class offering with new products and features that we believe will set us apart as a betting brand for the true sports fan. The BetStars brand will build on this passion and provide a safe, trustworthy and, most importantly, exciting environment for sports fans.”