Playtika Amongst First Developers In Yahoo’s Games Network
With social gaming at an all-time high and growing by the day it stands to reason that major internet companies like Yahoo want to get in on the action. With revenues reaching $2 billion last year the free-to-play gaming market offers real money opportunities for gaming developers. One of the driving factors of this market is the simple fact that most of us all own smartphones and tablets which were once considered a luxury.
Yahoo announced this week that it intends investing heavily into games with the launch of their Yahoo Games Network platform for developers and its Yahoo Classic Games site for online users. The main rationale for Yahoo being able to offer third-party gaming developers an advantage is simple. They claim to have over 800 million users of which 400 million are mobile uses. Given this customer base you would think that success is a sure thing. Well think again as they will have to work hard to compete with established brands like Zynga, Big Fish Games to mention a few.
Besides offering developers a massive customer base Yahoo is able to offer their resources and expertise which will help developers monetize their games, authenticate players, and provide analytics and social sharing.
Yahoo is trying to appeal both to developers as well as end-users, Their Yahoo Classic Games is an assortment of classic games but also includes their own branded social casino games like Yahoo Poker, and Yahoo Bingo. Here we get to the interesting part of their assortment of games on offer. Yahoo claim that all their games run “seamlessly” on both Android and iOS platforms which is an essential element of online gaming. Social casino games are featured prominently which is not surprising.
One of their developers is that of Playtika , the gaming subsidiary of Caesars, with their Slotomania brand. Playtika are the first major social casino developer to feature in Yahoo’s Games Network platform. This is worth noting as they are the biggest players in the social casino market followed by IGT’s Double Down and Zynga.