Playtech Increase Social Gaming Investment With Launch Of Wild Spin Casino App
Gambling companies are investing heavily in the social gaming market which is considered an essential link in the gambling chain. We reported on the gaming subsidiaries of bwin via Win and Caesars via Playtika which are all focusing on this growing market. Today along with their excellent 2013 results, Playtech announced their intentions to invest additional resources in their social gaming portfolio.
Playtech have rolled out a soft launch of their social gaming platform which will feature their social slots app Wild Spin Casino on Facebook. This focus into social casino gaming is part of Playtech’s overall strategy as they announced they intend investing £6m in their social sector in 2014.
In a statement Playtech explained their increased focus in social gaming,” Further opportunities are being created by investing in new and emerging product verticals that will become additional building blocks for future growth such as social and casual gaming. Management believes this is an area of future potential and has assembled a team with strong track records of development to drive this initiative.”
Currently the Wild Spin Casino app features ten unlockable slot games and will fully launch in the coming months. This app comes from Skywind which is partly owned by Playtech founder Teddy Sagi. The company is an assortment of various development studios and had a part in the Roller Casino app of Paddy Power.