PLAYSTUDIOS Signs Deal With Genting UK
PLAYSTUDIOS are well known for their social casino games and platform. In the past we have covered their use of celebrities in their games as well as real life prizes to attract new players. The social casino market is worth billions and PLAYSTUDIOS are looking to compete with the big dogs like Playtika who recently released record revenues.
In their latest move to attain a larger market PLAYSTUDIOS have announced a partnership with Genting UK which will see will see PLAYSTUDIOS expand into the UK market. In terms of the deal PLAYSTUDIOS Rewards Platform will offer players perks in over 40 gaming destinations under the UK Getting brand.
VP of Business Development for PLAYSTUDIOS, Jeff Netzer commented on the new partnership,” We’re delighted that a sophisticated global player like Genting continues to find value in their association with us and recognizes that our casual casino games are highly effective and efficient channels for building their brands and driving measurable business benefit.”
Strategy Director of Genting UK, Barry Clemo explained their side of the deal,” We believe myVEGAS fits well with what Genting Casinos UK has to offer, and their suite of popular social casino apps gives us the opportunity to reach a broader market in the UK. Through myVEGAS and my KONAMI Slots, we are able to introduce a large and valuable demographic to our extensive casino estate and the exciting shopping and entertainment offerings that are part of Resorts World Birmingham.”