Playstudios Launch Real Reward Mobile MyVegas Slots
The chance to gamble online in the U.S. is still limited to three states and until there is a federal policy, gaming companies and casinos will have to come up with innovative ideas in order to capture their target audience. One such company that has thought out of the box is that of Playstudios. They are well known in the social casino gaming market for their web slot game MyVegas. They have just announced that in conjunction with MGM resorts International they will be launching a mobile version of this popular game.
What makes this new venture exciting is the fact that players will get the opportunity to play the free-to-play social casino game for what is termed as real–world rewards. This means that players can play and earn rewards which include prizes other than cash. These include stays at hotels like the Bellagio, Mandalay Bay, The Mirage and other MGM Las Vegas hotels. Playstudios already boast an impressive 250,000 daily active users and have succeeded in reaching over 4 million players since their launch in 2012. Their new MyVegas Slots for Android and iOS devices is set to propel them to even greater heights in the ever growing mobile gaming sector.
MyVegas will also feature various reward program partners where players will be able to cash in their reward in Las Vegas, Over 10 million of real–world rewards have already being redeemed by over 100,000 players.
President and CEO of Playstudios, Andrew Pascal commented on the new launch,” We’re excited to bring our unique blend of compelling games and real-world rewards to mobile players everywhere. Nothing in the Apple or Android marketplaces captures the fun and value of Las Vegas as faithfully as myVEGAS. Now mobile players everywhere can enjoy the aspiration, entertainment, status, and comps that make Las Vegas so great.”
Senior Vice President of Business Development for MGM Resorts International gave their side of the partnership.” MGM Resorts International is focused on providing memorable customer experiences through our world-class resorts, restaurants, and shows. The mobile launch of myVEGAS Slots represents a significant opportunity for our rewards partners within M life. It allows us to provide a unique and accessible way for our customers to engage with brands they already love — and to discover new ones that will equally delight.”
Once again the partnership of social casino games and real money casinos is being utilized to attract real money gamblers into the brick and mortar casinos.