Oulala Launches New Real Money Platform In UK
Despite the turmoil in the daily fantasy sports market, the gold rush continues as the issue of whether DFS is skill or luck is still largely not enshrined in law. We reported on DraftKings intending to expand in the UK which is seen as a major market especially with the popularity of football there.
Oulala.com is the latest daily fantasy platform to offer a real money version of their site in the UK. The company was founded in 2013 by Malta Based entrepreneurs Benjamin Carlotti and Valery Bollier. Oulala enables users to compete against each other and to create their own fantasy football teams.
Oulala platform is based on skill and their platform is unique in that it offers players the option to make changes while the games are live. Players will have the option to choose from top football leagues including Spain, England, Italy and France.
CEO of Oulala Valery Bllier commented on the launch,” Today, football fans are looking for the opportunity to interact and adapt in real time; they want to develop and prove their skills and, ultimately, be brought closer to reality. This is precisely what we launched Oulala to do. Our focus now is very much on increasing our user base and overall presence in new markets – the UK being perhaps one of the most important for us. Within twelve months we hope to close on a further £7 million investment, money which will enable us to drive these plans further forward.”