NYX Gaming Acquires UK Based Betdigital
NYX Gaming Group has been on a M&A spree of late and is solidifying itself as the premium platform provider in the gaming industry. In another move to expand their growth NYX has announced the acquisition of UK gaming content provider Betdigital who provide online content on multiple channels including online, mobile, interactive TV and land based gaming platforms throughout the UK.
The price tag is a maximum £24.5m with an undisclosed cash payment upfront and earnout over three years. This acquisition will enable NYX to expand in the UK and beyond. NYX CEO Matt Davey explained the strategy behind the move,” In Betdigital, we have identified an asset that will strengthen our reach and underpin the global content strategy of the company. Particularly, Betdigital allows NYX to strengthen its position in the UK market, providing another unique flavor of regional expertise and omni-channel content that will benefit NYX and OpenBet customers and shareholders immediately and over the long term.”
CEO of Betdigital was delighted with the opportunity to join the NYX family and said,” We are well-positioned to help NYX gain maximum returns from their plans for omni-channel expansion. Being a part of the NYX family will accelerate Betdigital’s growth story by leveraging the cross sell opportunities available with the NYX customer base and by providing them with world-class content.”