NFL Broncos Team Up With Sideline Sports To Offer Interactive Bingo
Major sporting leagues in the US like the NFL are constantly looking to engage their players to ensure maximizing revenues. Whether it be through daily fantasy sports contests or merchandising, the aim of the game is to stretch each dollar as far as possible.
In a world where mobile apps and digital interaction are crucial to any industry’s growth, NFL franchises like the Denver Broncos have partnered with mobile app developers to create unique content for their fans. Together with Sideline Sports inc. the Denver Bronco’s announced a partnership with Sideline Sports that will see the Broncos activate their Broncos Bingo for all their games both at home and road games.
The newly developed Broncos Bingo will be integrated into the Denver Broncos 365 app which is presented by Verizon and will be available to fans both inside and outside the stadium during both road and home games.
Digital media director of the Broncos Ben Hunt explained the thinking behind the app, “By adding Sideline Sports’ bingo to our app and partnering with Coca-Cola we’re excited to give our fans the opportunity to win prizes and engage with our games as they happen on the field.” The prizes include $500 cash, autographed Broncos item and Coca Cola merchandise each game.