New Jersey Looks To Out Of State Online Gambling Tourists To Bolster Revenues
Online poker in New Jersey needs a serious boost if it is to come close to living up to the expectations raised by the likes of Gov. Chris Christie before the November 2013 launch. As we reported the month March saw online gambling revenues rise in the Garden State by 15 percent from the previous month. Currently there are about 292,000 registered online users n New Jersey which is rising at a slower than expected rate. One of the stipulations for all the three states offering legal online gambling is that the players be physically present within the state borders.
It is this stipulation that has got states like New Jersey attracting what is dubbed as online poker tourism. A report in the Northjersey.com discusses the tourism from professional and recreational online poker players who are starting to flood New Jersey. According to statistics over 15 percent of players that have signed up at New Jersey’s PartyPoker.com come from out of state. These online poker tourists are seen as one of the ways New Jersey can start enjoying the revenues promised at the height of the online gambling debate.
Besides the money out-of-state online poker players splash out for hotel rooms in New Jersey they are also spending on other purchases often with winnings from online poker. When it comes to PartyPoker about 4.4 percent of online sign ups come from New York and 2.7 percent from Pennsylvania. Other major players in New Jersey like Caesars who operate four of the eleven Atlantic City casinos are also noticing a lot of interest from out of state players visiting New Jersey to play their World Series of Poker backed website wsop.com.
Caesars spokesman Seth Palansky explained the importance of outside visitors to New Jersey,” For Atlantic City to rebound, we need to attract players from outside the state to have reason to come visit again. To get them to sign up for our Total Rewards program and start gaining loyalty points will pay off for both our land-based and online businesses over the long term.”
PartyPoker who are a subsidiary of the Gibraltar based bwin.party said that they hope out-of-state players will make up about 15 percent of their player base in the long term.
With pressure mounting on online gambling operators to deliver on their promises, more innovative methods like out-of-state online gambling tourism will have to be adopted if New Jersey want to get anywhere near the estimates of Gov. Chris Christie last year.