National Lottery Reports Record Revenues for 2015/2016
It has been a record year in sales for the UK national Lottery as Camelot Group released figures for the 12 month period up to March 31. The revenues were an all-time high for Camelot with £7.6 billion generated which is an increase of £317m on the previous year.
These figures are especially impressive as sales of draw-based games were down from £6.2m to £4.6m due to a controversial change in the number of balls from 49 to 59 which lowered the chances of winning from 1 in 14 million to 1 in 45 million.
The most interesting increase reported was that of the digital growth sales that saw tablets increase by 53% and smartphones by 71% year-on-year.
Camelot CEO Andy Duncan was delighted with the digital performance and said,” I’m delighted by the fantastic year we’ve had – especially across our digital channels. With our own world-leading mobile platform and over eight million registered online players, Camelot leads the field of digital lottery innovation.
Consumer and retail director of Camelot, Sally Cowdry explained the surge in mobile sales,” Mobile is enabling us to get to know our customers whichever channel they choose to play through, so if our retail players have our app we can communicate directly to them and make sure they’re up to date with our news and relevant content. We’re focused on making sure our end-to-end experience is both easy and entertaining.”
Of the total sales figures Camelot said Good Causes and players shared a record £6 billion of the total sales figures. Over 100 millionaires have been created in the last 6 months.
Despite the draw based lottery sales been down, lotto sales were up 14% in the second half of the year after revamping the Lotto draw with 10 extra balls.