Mr Green Launches Sports Betting Platform With Kambi
Mr Green CEO Per Norman has come good on his promise of broadening their offering from just casino products. Earlier on this year when Q4 results for 2015 were released, Mr Green said they would be launching a new innovative betting product on their platform which would stand out from their competitors.
At the time Norman was quoted as saying,” This is a natural expansion of our offering since a large number of our current casino customers also play some form of sports betting. We recognize substantial potential for Mr Green to grow on this market also.”
With Euro 2016 set to start on June the 10th Mr Green have now just launched their sportsbook service in conjunction with the Kambi Group who will be providing them a fully managed sportsbook service.
Norman was delighted at the launch and said,” By launching a sportsbook, we are meeting our customers’ demand for betting and odds. Together, we have managed to build the sportsbook in record time thanks to our new, efficient product platform. We have built a sportsbook of the same high quality as our online casino and I’m happy that we can launch the sportsbook ahead of the European Championships.”
CEO of Kambi Group Kristian Nylen was equally chuffed with the timely launch,” Our agile integration capability will allow Mr Green to benefit from the upcoming European Championships, and offer its customers a personalised sports betting experience.”