Mr Green acquires Evoke Gaming For €7 Million
Swedish Online Gambling Operator Mr Green has acquired Evoke Gaming for €7 million in a deal that will be completed in Q1 2018. Evoke Gaming had revenues of €15.5m in 2016, Evoke’s online gambling brands include Redbet, Vinnarum Casino as well as the MamaMia bingo sites which focus mainly on the Swedish and Nordic markets.
In terms of the deal Mr Green will acquire all shares in Evoke Gaming from Bonnier Growth Media for €7m with an additional optional €1.5 million subject to certain conditions.
CEO of Mr Green Per Norman commented on the deal,” Evoke Gaming is an ideal fit for our business plan and strategy. We are pursuing our strategy of nurturing a small number of strong brands that can work globally. With Redbet and Mr Green, we have two immensely strong brands addressing different segments and we see major potential to expand Redbet into our existing markets.”
CEO of Evoke Gaming Fredrik Staël Von Holstein said,” Evoke Gaming is on the threshold of a significant turnaround. Mr Green will give us the muscles to continue growing internationally in an effective manner.”
Upon completion of the deal Fredrik Staël Von Holstein will remain to head up Evoke Gaming and will become a member of Mr Green’s Management in Malta.