Mobile Gaming Revenues Continue To Rise In 2014
Apple’s launch of the first real smartphone in June 2007 has transformed the gambling industry. Before the mass introduction of sophisticated and affordable smartphones most gambling was done online with social casino games almost unheard of.
It is safe to say that IGT’s acquisition of Double Down Interactive in 2012 for a whopping $500 million opened the doors to what is now one of the most lucrative and fastest growing sectors in the gaming world. Social casino games are free-to-play replicas of the real money version. They look and feel just like the real thing and have a two pronged purpose. Firstly to introduce a softer audience to casino games while at the same time preparing these players for a transition to the real money version in jurisdictions where it is legally possible to do so.
The latest report from the industry tracking firm App Annie demonstrates just how popular social casino games have become, Players spent 55 percent more on iOS mobile casino games for the period of November 2013 to November 2014. Revenues from social casino games have consistently reported increases in revenues and this shows no signs of changing soon.
Revenues for digital gambling are expected to reach over $100 billion by 2017 which is a lot more than the $21 billion in mobile revenues for 2014. According to App Annie revenues from card games were up 50 percent to $150 million while casino games saw a 55 percent increase to $100 million.
On Google Play the revenue increases were even better with a 105 percent increase for casino and card games combined on year-over-year. Mobile gaming is replacing the traditional social networks like Facebook which were once the happy hunting grounds for the likes of Zynga who till this day are paying the price for not focusing more on mobile.
The largest online poker company in the world, PokerStars saw over 50 percent of their Q3 new registrations come from mobile channels. All the major gaming companies are all too aware that an aggressive mobile strategy is essential if they want to grow their overall online gambling business.