Mobile Driving Social Casino Growth
There are few sure bets in the gambling world but social casino games are as close as you are going to get. With over $2 billion ion revenues last year this sector is one of the faster growing in the gaming and gambling worlds. According to the latest research from Eilers Research mobile now makes up 46 percent of social casino gaming worldwide. This means that mobile grew by over 13.8 percent from the previous quarter and is expected to make up break the fifty percent in the next quarter. On the flipside social casino in Desktop from Facebook was down 0.8 percent for the quarter.
The big winners from this report are the gaming companies that invested heavily in mobile from the start. These include Caesars Interactive Entertainment with their popular Slotomania and Bingo Blitz offerings which are both top performers on both mobile and Facebook. It comes as no surprise that they have cemented the top spot in the first quarter of 2014 with a market share of 17.8 percent which is up from the 15.7 percent of the previous quarter. Caesars have had a busy few quarters which included their acquisition of Pacific Interactive in February.
Following Caesars is IGT which increased their market share by 1.6 percent to 11.2 percent, Zynga follows in third spot with an 8.8 percent share which is down 2.8 percent from the previous quarter. GSN and Big Fish games take fourth and fifth spot respectively with 8 percent and 5.1 percent market share.
The good news for the social casino gaming sector is that the forecasts expect growth. Eilers predicts a 31 percent growth to the industry with revenues reaching $2.6 billion in 2014. The one to watch is Zynga who although took a 2.8 percent decline in the quarter, they have been restructuring their gaming portfolio including Zynga Poker on mobile and their Hit it Rich! Casino slots.