Minnesota Tribal Casino Launches DFS Site
The debate over whether daily fantasy sports is anything different from real money gambling is at the heart of its expansion possibilities. Our team have covered the ups and downs of the main players DraftKings and FanDuel in the last year. Needless to say you would not want to have gambled on DFS growing until the tide started turning a few months ago. Despite being under sustained scrutiny and legal challenges, the overall perception is the DFS has weathered the storm and will start to get a taste of their glory days back.
This was shown with the latest $153 million round of finance received by DraftKings recently and most importantly the green light to operate again in New York after Gov. Cuomo declared DFS a game of skill and not chance.
In other sign of the complexity as to whether DFS is skill based or chance based, a new DFS site has been launched by the tribal operators of Minnesota’s Grand Casino Mille Lacs in time for the kickoff of the NFL season.
The fact that a tribal body has ventured into DFS is very interesting as they are the first ones to object to expansion of online gambling ventures that would eat into their land based concerns. The site Grand Fantasy Sports went live this week and was developed by the business arm of the Mille Lacs Band of Ojibwe.
The site was initially launched as a free- to-play offering for the Grand Casino patrons but there is a real money version that has been developed for the NFL kickoff season. The idea of Grand Fantasy is not only to drive traffic back to the brick and mortar casinos with promotions and special offers but also to tap into the massive audience of dfs fans which many believe will become a significant part of the casino landscape in the coming years.
As we discussed in previous articles, the need to engage millennial audiences in mobile digital products is something that has got the attention of all major casino companies who realize that they are facing an ageing customer base. Without adjusting and catering for the younger gamer/ gambler they will face a crisis in the not so distant future.
Grand Fantasy will be offered in eleven states initially with the idea that players will compete on a shared player base. They include California, Colorado, Kansas, Minnesota, Mississippi, Nebraska, North Dakota, Oklahoma, South Dakota, West Virginia, and Wisconsin. The sites stats will be provided by Sportradar US and payments are handled by PayPal.