Manchester United Team Up With KamaGames In Social Casino Venture
Anyone in the marketing business will know that the target audiences for sports and gambling are pretty much the same. This is no clearer than in the world of fantasy sport betting where fans get to earn real money betting on their favorite franchise.
When speaking about sporting franchises they don’t come much bigger that Manchester United Football Club who boast over 650 million loyal global fans. This impressive player base is the ideal launching pad for any social casino brand looking to tap into the lucrative fanbase. Even if they succeed in capturing 10 percent of this they could well be connected tone of the largest gambling hubs.
With this in mind, Manchester United and the Dublin based social casino developer and publisher KamaGames have signed a multi-year global partnership which will see KamaGames become the official social casino games Partner of the Club.
KamaGames have over 70 million global users and 1 million active daily users. In terms of the partnership KamaGames will launch a portfolio of social casino games that carry the Manchester United theme, logo, branding and imagery.
MD of Manchester United commented on the new partnership,” Manchester United is lucky enough to have a huge global following and we understand the importance of engaging and entertaining our fans. KamaGames and their innovative products will allow us to do this in new and exciting ways. We are delighted to welcome them as our first Official Global Social Casino Games Partner and look forward to creating a successful partnership for many years.”
CEO of KamaGames gave their thinking behind the new venture,” KamaGames and Manchester United share a similar worldwide audience, and with this in mind, we are confident that the partnership will be a huge success for both organisations. We are proud and honoured to be associated with such a great team and iconic brand and we look forward to building a strong relationship with the club and its fans. “