Manchester United Release Real Money Casino App with Bwin
With over 650 million loyal global fans Manchester United Football Club is one of the most popular sporting brands around. This makes them highly attractive for any brand looking to enjoy such a massive global fan base. Earlier this year we reported on the club teaming up with social casino developer and publisher KamaGames. The marriage of sports and gambling is nothing new as it is a natural match as both target audiences are similar.
Today saw Manchester United and bwin launch the first ever club-based real money casino app called bwin Manchester United Casino. Players will get a unique experience as they get to enjoy a 3D casino realistic environment but with the hallowed Old Trafford as a background. To add to the fun users are welcomed into the casino lobby by United players accompanied with voiceovers throughout the games.
MD of Manchester United, Richard Arnold explained this new venture,” Since Manchester United launched its relationship with bwin in 2012, we have been impressed by their commitment to setting the standard in their industry and providing dynamic and innovative user experiences, as is clearly demonstrated in the bwin Manchester United casino. The launch of the app is an important milestone in our partnership, and is yet another exciting platform to bring the Club closer to its fans.’
Director of bwin labels, Sam Sadi explained their side of the deal,” Our aim is to offer sports fans unique gaming experiences anytime, anywhere. Working with the club, we have used our partnership to create something entirely new and standout in our industry that will appeal to both Manchester United fans and casino players looking for superior graphics and gameplay.