Majesco Entertainment Moves Into Online Gambling Market
Mobile social gaming and real money gaming have never been as closely related as they are now. The line between mobile gambling and other mobile games is almost invisible and has resulted in traditional gaming companies looking to get into the real money arena. One such company is gaming developer Majesco Entertainment who have achieved global recognition for their Zumba Fitness game for Nintendo Wii. They have over 20 years of operating history and focus on developing casual video games for all leading console, handheld platforms and mobile devices.
They have just announced the closing of their acquisition of Orid Media Limited and Pariplay Limited. This follows Majesco’s 50% acquisition on GMS Entertainment earlier this year.
Majesco’s acquisition of Pariplay is aimed at the real money gaming market as Pariplay specialize in instant win, social gaming and iLottery. In terms of the agreement Pariplay will continue developing and designing mobile and fixed online games for real money markets and lottery systems. They are licensed in the Isle of Man and operate online gaming sits on a white label basis as well as an owned basis.
CEO of Majesco Entertainment Jesse Sutton commented on the deal,” I am pleased that Pariplay has received the requisite regulatory approvals to allow us to complete our investment in this newly formed venture. The iGaming, iLottery and social gaming segments of the online gaming market are growing rapidly, and looking ahead, additional jurisdictions are expected to legalize real money online gaming and lottery, which will fuel further market expansion and opportunity for GMS Entertainment.”