Lottoland Suffers New Setback As They Are Banned From Selling Bets On Australian Lotteries
Lottoland have received another blow from their operations down under. As we have reported in the last few months, Gibraltar based lottery operator Lottoland is under a sustained fire from local newsagents and lottery operators who deem them a real and present danger to their existing businesses.
Although they have over 600k registered players in Australia, lottoland claim that they are not cannibalizing the existing market and their target audience is completely different to that of traditional operators like Tatts Group. The latest setback they are having to deal with is that from the Northern territory Government who have instructed the Northern Territory Racing Commission to amend it rules to prohibit operators like lottoland taking wagers on the outcome of Australian based lotteries.
Commenting on the move, Natasha Fyles who is the Northern Territory AG said that she has listened to the concerns raised over Lottoland like operators and that she is taking action.
In response to the Northern Territory Government’s inconsistent approach Lottoland CEO Luke Brill was upbeat and said the Australian lotteries were not a major part of their company’s business as the overall preference from Aussie players was directed largely to international lotteries like EuroMillions and Powerball.
According to Attorney General Fyles operators like Lottoland will have a “ short and reasonable period” to ensure that their product offering complies with government regulations and new rules.