Lottoland Signs Partnership Deal with William Hill Australia
Gibraltar – based online lottery firm Lottoland has signed another big deal with William Hill Australia. We reported last month on their deal with the Kindred Group which was also seen as groundbreaking move on their part, Lottoland will offer customers of William Hill Australia the service of betting on the outcome of the world’s leading global lotteries.
All prizes are guaranteed by Lottoland’s insurance companies which means lotto players can enjoy the same benefits of playing and winning on the largest lotto brands without having to be present in the specific country.
As we have reported lottoland’s success in the last few years has made them unpopular with some of the biggest lotteries in the world like Camelot. The rationale against private online lottery companies like lottoland is that they are able to sell their tickets for the same price and even cheaper that regular lotteries but are not obliged to give any portion of their proceedings to good causes. This has led to companies like Camelot looking to regulators to limit lottoland’s ability to offer their betting insurance model they use.
Head of Corporate Development for William Hill, Oliver Scott said,” William Hill is a leader in Australian betting and we are thrilled to make this innovative and exciting new offering available to our punters, to bet low stakes for the chance to win small, medium and goliath jackpot prizes”
Lottoland Solutions Director Michael Bogie gave their comments on the partnership, “Australia is a fantastic market for lottery betting and we are proud to be partnering with William Hill. This is a great example of our group’s commitment to Australia, bringing new choice to punters and sustaining and creating jobs and investment in a market we are all passionate about.”