Lottoland Launches Aggressive Melbourne Cup Campaign
The ongoing media war between lottoland and their rivals Tatt group is heating up again. Despite all the negative publicity and pressure on lottoland, they are not backing down and are embarking on an aggressive marketing blitz of their own.
Lottoland has come under sustained fire ever since Tatts launched their “ Lottoland’s Gotta Go” campaign. This was followed by governments in Victoria, Tasmania, New South Wales and Western Australia announcing plans to block services like that which Lottoland offers which allows players to bet on the outcome of lotteries and not the lotteries themselves.
CrownBet made a big splash about their lottery product CrownLotto which was closed only weeks after launching. The speculation is that they were under fire from state governments much like that of lottoland. The overall consensus between existing state lotteries and newsagents is that Lottoland is cannibalizing their business and even more serious is the fact that they do not have to give back a single penny to lottery good causes.
Lottoland’s latest media campaign is called, “The Jackpot That Stops The Nation” will give punters a chance to win the $100 m jackpot on Melbourne Cup Day. Lottoland’s sales pitch is that Australia’s best racehorses will compete for a $6m prize but Lottoland customers will have the opportunity to win a much more lucrative prize betting on Oz Lotto.
Lottoland’s CEO Luke Brill said that the results will be based on the official results of the Oz Lotto draw. He went on to say,” Our innovative business model gives Australians more choice, bigger jackpots and faster payouts than ever before. Our innovative business model gives Australians more choice, bigger jackpots and faster payouts than ever before.”
Needless to say the Australian Lottery and Newsagents Association were once again not impressed with the misleading tactics of lottoland and said “any attempts to appear as a lottery are deceptive and alternative facts.”
Lottoland are adamant that they are providing a legitimate service to over 600,000 Aussie punters and that the latest criticism is just another smear campaign by their competitors.