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London Olympics Breaks Online Betting Records

With the London 2012 Olympic Games being touted as one of the most successful of all time, it comes as no surprise that the online bookmakers outperformed all expectations.

According to one of global leaders in Sports betting, Sporting Index, the final amount wagered on the London Olympics was between £80 and £100 million. This is way above the forecasts of £20-£40 million forecast at the start of the games.

The amazing feats of the athletes on the field translated into two weeks of frenzied sports betting. According to another leading British Bookmaker Ladbrokes the London Olympics have taken in the region of £80 million which is in harsh contrast to the £4 million they took in form the Beijing Games in 2008.
According to commercial director at Sporting Index Group,Mark Maydon,” We made a conscious decision 18 months ago to invest heavily in our trading team, algorithms and modeling for the Olympics and we’ve been reward.”

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