Locaid Set To Cash In On Legalised U.S. Online Gambling
Geolocation or location verification services are set to become a hot commodity especially in the U.S. where online gambling is making a comeback. While there are still many hurdles ahead for interested parties to comply with legal requirements, any operator looking to start offering online gambling will have to comply with geolocation requirements.
We reported earlier this month with about GEOComply USA signing a deal with bwin.party to provide their services in Nevada and New Jersey where internet gambling has been legalized. Another location verification company to watch is that of Locaid (Location-as-a-Service) who are also set to cash in on the U.S. online gambling cash cow. CEO Rip Gerber recently gave an interview to Forbes Magazine in which he discussed Locaid’s future as regards paying a major role for gaming companies to comply with legal requirements need to successfully attain a gaming license. Locaid is the largest Laas company and provides its services to some of America’s top carriers including Bell, AT&T, Rogers, Cricket and others.
Gerber explained the way it works,” It’s a location data delivery model where privacy protected physical location data acquired through multiple sources including carriers, WiFi, IP addresses and landlines is hosted in the cloud and made available to enterprise customers through a simple API.”
In a nutshell they provide accurate location details for anyone using a mobile device for online gambling ensuring that they comply with all the legal requirements needed to do so. Gerber dubs Locaid as “the Amazon of location” and with that in mind they are well placed to grow as more and more U.S. states look to enjoy the benefits of legalized online gambling which seems to be coming to a state near you soon.